global exposure & REVENUE POTENTIAL
- each venue partner is shown how to attract an AVERAGE $100,000 per year in additional spending.
- collectively, this represents $2.5B annually in redirected or new expenditure.
- strategy: encourage each tennis player to enjoy one new or additional “tennis + drinks + dinner + live music” adventure per year, incorporating venue partner offerings.
WHY THIS WORKS
- behavioural insight: tennis players are already lifestyle-oriented; adding a social experience around their sport is compelling.
- value proposition for venues: for just $99/year, they gain access to a targeted global market and a structured program that drives measurable revenue.
- community impact: this model aligns with your broader vision of creating jobs, supporting local businesses, and enhancing social engagement.